Highest Paid Instagram Celebs 2025: Cristiano Ronaldo is the highest-paid Instagram celebrity. With over 655 million followers, he earns a significant amount from sponsored posts and brand deals. He is also the most-followed individual user on the platform. But Wait! What about The King Virat Kohli.
Instagram isn’t just for selfies and food pics anymore—it’s a goldmine for top celebrities. Brands worldwide are ready to pay crores for a single post, thanks to the massive reach and authenticity these celeb influencers offer. The latest list of the Top 20 Highest‑Paid Celebs on Instagram in 2025.

Why Brands Pay Big Amount for Instagram Posts?
Every like, share or comment is a path to influence. These world-famous figures deliver unmatched Credibility, Mass Reach, and Emotional Connection. Brands see it as a smart win-win—mass visibility plus consumer trust.
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Top 5 Highest Paid Instagram Celebs 2025 – #1 to #5
- Cristiano Ronaldo – ₹27 crore (~US $3.23 million)/post, with 658 million followers
- Lionel Messi – ₹22 crore (~US $2.6 million)/post, 505 million followers
- Selena Gomez – ₹22 crore (~US $2.56 million)/post, 419 million followers
- Kylie Jenner – ₹20 crore (~US $2.39 million)/post, 393 million followers
- Dwayne “The Rock” Johnson – ₹20 crore (~US $2.33 million)/post, 393 million followers
These celebs are just massive in terms of influence and earnings.
Big Names From #6 to #10 Highest Paid Instagram Celebs 2025
Ariana Grande – ₹19 crore (~US $2.26 million), 375 million followers
Kim Kardashian – ₹18 crore (~US $2.18 million), 356 million followers
Beyoncé Knowles – ₹16 crore (~US $1.89 million), 311 million followers
Khloe Kardashian – ₹16 crore (~US $1.87 million), 302 million followers
Justin Bieber – ₹15 crore (~US $1.76 million), 294 million followers
But Where Is Our king?
Highest Paid Instagram Celebs 2025 #11 to #15
Kendall Jenner – ₹15 crore (~US $1.76 million), 287 million followers
Taylor Swift – ₹14 crore (~US $1.61 million), 281 million followers
Jennifer Lopez – ₹13 crore (~US $1.5 million), 248 million followers
Virat Kohli – ₹12–14 crore per post (~US $1.38–1.7 million), 274 million followers
Nicki Minaj – ₹11 crore (~US $1.34 million), 225 million followers

Note: Virat Kohli is the only Indian in the Top 20, commanding a stunning ₹12–14 crore per post.
Wrapping Up the Top 20 Highest Paid Instagram Celebs 2025 (#16–#20)
Kourtney Kardashian – ₹11 crore, 218 million followers
Miley Cyrus – ₹11 crore, 213 million followers
Katy Perry – ₹10 crore, 204 million followers
Neymar Jr. – ₹9 crore, 229 million followers
Kevin Hart – ₹9 crore, 177 million followers
Source: Influencer Marketing Hub. This Data Is As of June 2025.
What This List Shows
These numbers reveal that:
- Followers Equals Money – The bigger the fan base, the deeper the brand’s pockets.
- Cricket Adds Clout – Even Bollywood or Hollywood can’t match Virat’s unique appeal in India and across cricket-loving nations.
- Celebrity Value Rules – From footballers to pop stars, the biggest celebs command jaw-dropping fees.
FAQs
Q1: Who’s the highest‑paid Instagram celeb in 2025?
A: Cristiano Ronaldo holds the crown at a whopping ₹27 crore (~US $3.23 million) per sponsored post.
Q2: Which Indian celeb makes the most per Instagram post?
A: Virat Kohli earns about ₹12–14 crore (US $1.38–1.7 million) per post.
Q3: Do follower count and post earnings stay stable?
A: No—these numbers change as popularity and influencer demand shift. Data cited here is as of June 26, 2025.
Q4: Why are Instagram celebrity rates so massive?
A: It’s all about reach, trust, and branding power. Big celebs deliver high visibility and instant credibility—worth every penny for brands.
Q5: Can non‑film Indian celebrities earn similar amounts?
A: Only global stars with massive worldwide appeal—like Virat—can command such figures. Rising creators may earn less, but their earnings are growing fast.
Brands, creators, fans—everyone wins when showbiz, passion, and marketing come together!