How Bluestone Jewellery IPO got 39% subscribed on the first day, with strong QIB demand, steady retail interest, issue details, dates!
Bluestone Jewellery IPO Subscribed 39% on Day 1: What’s Behind the Mixed Response?
Bluestone Jewellery’s IPO got off to a steady but not overwhelming start—39% subscribed on the very first day of bidding. Qualified Institutional Buyers (QIBs) led the charge, while retail investors held their steady ground.
What Exactly Happened on Day One?
On August 11, 2025, Bluestone’s IPO opened and received bids for 6.39 million shares, while 16.51 million were on offer—resulting in a 39% overall subscription.
Breaking it down:
QIBs—the big institutional investors—booked 57% of their share quota.
Retail investors—everyday buyers like you and me—subscribed 38%.
Non-institutional investors (NIIs), such as high net-worth individuals, took up 4% of their portion.
Also Read – PG Electroplast Share Price to 39% Subscription.
Bluestone jewellery IPO Details in Simple Terms
The IPO spans ₹1,540.65 crore in total:
Fresh issue (new capital for Bluestone) is ₹820 crore, Offer-for-Sale (OFS) (existing backers selling shares) is about ₹720.65 crore.
Price band is set between ₹492 and ₹517 per share.
IPO will remain open through August 13, and listing is expected around August 19, 2025 on both BSE and NSE.
Anchor investors had already put in ₹693 crore before public bidding began—this is seen as a strong signal of confidence.
Why should you invest?
QIBs Are Showing Interest Early
Seeing institutional buyers taking such a big bite from day one is encouraging. They usually hold back and bid closer to the end. Their early involvement signals belief in the company’s promise.
Retail Investors Steady, Not Rushing
From the retail side, the interest is good but not overwhelming. It shows people are evaluating before jumping in.
Mixed Signals from the Market
The subscription levels suggest people are interested—but waiting to see how things unfold. That’s reflected in both the modest retail uptake and QIB momentum.
Bluestone at a Glance — Who Are They & it’s background?
Founded in 2011, Bluestone is a Bengaluru-based jewellery brand known for modern designs and an omnichannel (online + offline) presence.
As of March 2025, they had 275 stores across 117 cities in 26 states/UTs, reaching more than 12,600 PIN codes.
They operate three manufacturing facilities—in Mumbai, Jaipur, and Surat.
Bluestone has shown strong revenue growth—sales rose roughly 40% to ₹1,770 crore in FY25—but they are still operating at a net loss (₹222 crore) as of FY25, largely due to expansion and marketing costs.
FAQs:
Q1: Why only 39% subscription on Day 1?
The market is cautious. Institutions jumped in early, but retail buyers are more watchful—and some NIIs may hold off until the last minute.
Q2: Is 57% QIB response good?
Yes, very much so. Institutions usually wait. Their early involvement suggests they see long-term value.
Q3: What’s the price band again?
₹492 to ₹517 per share. If listings go at the upper band, the company valuation may reach about ₹7,820 crore.
Q4: Should I apply?
If you’re comfortable with risk and believe in Bluestone’s growth story, especially their omni-channel reach, long-term potential might be there. But keep in mind profitability is still a concern.
Q5: When will shares list and will there be profit?
Listing is expected around August 19. If grey market trends hold (around ₹9 premium today), listing gains may be modest—but that’s uncertain . Profits may take time, as the company reinvests in growth.
Final Thoughts – What Should You Watch
Bluestone’s IPO has started strong on the institutional side, while retail is gradually warming up. Their story—modern jewellery, fast growth, omni-channel capability—is attractive. But keeping an eye on profitability, response by the closing date (August 13), and post-listing price performance will be key.
If you’re thinking long term and believe in their expansion plan, this could be a meaningful pick—but do proceed with patience.
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