Bollywood Star Bhumi Pednekar launches Backbay, a premium Himalayan mineral water in eco-friendly paper packaging at Rs 150 (500 ml) and Rs 200 (750 ml).
Bhumi Pednekar’s New Brand: Backbay Pure Mineral Water
Bollywood’s spirited Bhumi Pednekar has just surprised us—not with a film, but with something we all use every day: water! She and her sister Samiksha have launched Backbay, a premium Himalayan mineral water brand priced at Rs 150 for 500 ml and Rs 200 for 750 ml. And honestly? It’s more exciting than most celeb product launches!
Why Backbay Feels Different—and Looks Different
First off, what makes Backbay stand out is its eco-friendly packaging. Instead of plastic or glass, they’ve chosen Gable Top Paper packaging and a bio-cap—a rare combo in India. It’s only a few brands here that are taking this paper-based route.
They also pointed out their plant is in Himachal, where the water is filled at source, untouched by human hands—so you’re basically getting pure Himalayan minerals and electrolytes, straight from nature.
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Price That Makes Sense—Even When the Keyword Is “Premium”
You might wonder, “Rs 200 for water—really?” But Bhumi says she aimed to strike a smart balance. Plastic bottles in India go as low as Rs 90, while glass bottles can go up to Rs 600. So, they priced Backbay right in the middle—affordable yet premium. The idea? Offer clean, healthy water in the way people are already willing to pay—for a good energy drink, for instance.
Their vision is big: “We want to hit Rs 100 crore in sales in four years,” says Bhumi. And in the long run? She hopes Backbay becomes as common as water in every home—on school campuses, in airports, restaurants, offices… everywhere.
Built With Purpose—but Also, Self-Funded
There’s something deeply personal here. The Pednekar sisters funded it themselves. Bhumi even revealed that she started investing from her very first salary cheque of Rs 7,000 from Yash Raj Films. That investment spirit got the brand off the ground—no external funding involved.
Plus, the workforce running their plant is women-led, reflecting the values Bhumi and Samiksha want to build into Backbay.
Broader Plans: It’s Not Just Water, It’s a Beverage Brand
Backbay isn’t stopping with still water. They have more products coming—like sparkling water in three flavours: lychee, peach, and lime. So, while the brand kicks off with mineral water, it’s clearly a wider beverages brand with plans to grow.
FAQ Section: Bhumi Pednekar
Q: What exactly is Backbay?
A: A new premium mineral water brand started by Bhumi and Samiksha Pednekar, opened in August 2025.
Q: How much does it cost?
A: Rs 150 for 500 ml and Rs 200 for 750 ml.
Q: What’s unique about its packaging?
A: It uses sustainable Gable Top Paper packaging with a biodegradable cap.
Q: Where is it made?
A: The plant is in Himachal Pradesh, water is bottled right at source.
Q: Is it only water?
A: No—sparkling water in flavours like lychee, peach, and lime is also in the works.
Q: Why premium? Why not something cheaper like regular water?
A: Plastic is cheap but often unhealthy; glass is pricey. Backbay sits in between—meets the market halfway.
Q: Any plans for growth?
A: Yes—they’re targeting Rs 100 crore in revenue in four years and want to make the brand a regular presence in schools, corporate offices, airports, and homes.
Final Thoughts: Bhumi Pednekar
In a world flooded with products, Backbay stands out not only for being a Bollywood celebrity’s brand, but because it’s built with care, sustainability, and a real vision. It’s premium, yes—but still within reach for many. It’s eco-conscious without being preachy. And it’s ambitious instead of superficial.
Bhumi’s message hits home: when a child picks up a plastic bottle, she says she wants to gently stop them—simply because when you can choose something better, why choose the toxic route? That thought underlies Backbay—simple, strong, and genuine.
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